Outbound Sales Representative


GN Canada is pioneering the introduction of innovative nicotine products to the Canadian market. We are seeking a skilled Outbound Sales Representative who excels in relationship management and can establish a strong presence in their designated territory (Edmonton and Calgary)

  • Must be able to travel once per quarter for remote territories.
  • Salary: $70,000 + up to $10,000 yearly bonus

Job Overview:

This role is crucial for someone who thrives in building client relationships and executing sales strategies. You will be responsible for introducing our new nicotine-based residual sales product to convenience retail territories across Canada. Success in this role will be measured by your ability to establish enduring relationships with retailers, securing both initial sales and ongoing customer loyalty. In the role of Outbound Sales Representative at GN Canada, a significant part of your responsibilities will include managing and servicing contract agreements with national accounts. This will involve negotiating terms that benefit both the client and the company, ensuring compliance with contractual obligations, and maintaining scalable, long-term relationships with major retail chains across the country. Your ability to understand and adapt to the needs of large-scale clients, while effectively communicating the unique benefits of our innovative nicotine products, will be crucial. Success in this aspect of the role will not only drive revenue but also solidify our brand's presence in major markets, facilitating sustained growth and expansion. This strategic focus requires a meticulous approach to account management, keen attention to detail, and a proactive mindset in addressing client concerns and seizing growth opportunities within these key partnerships.

Key Responsibilities:

  • Build, develop, and maintain positive business and customer relationships to secure ongoing sales.
  • Initiate contact with potential clients, presenting our cutting-edge nicotine products, and highlighting partnership benefits.
  • Provide exemplary customer service, address inquiries promptly, and resolve issues swiftly to maintain and build trust.
  • Utilize internal CRM systems for detailed documentation of client interactions, preferences, and feedback, allowing for customized future communications.
  • Prepare weekly and monthly reports detailing sales performance, customer engagement, and strategic insights for territory management.
  • Inform clients about product specifics, including updates and enhancements, to boost customer engagement and loyalty.


    • Working hours are Monday to Friday 9am to 5pm EST (remote)/from home 30%
    • 70% on the road.


    Personal and inter-personal skills

    • Strong communication skills in English (fluently).
    • Ability to work effectively in a fast-paced, remote environment.
    • Ability to build and maintain profitable relationships.
    • Organized and detail-oriented, with good time management skills.
    • Driven and self-motivated, consistently meeting or exceeding sales quotas.
    • Confident and engaging, able to foster positive relationships and quickly build rapport with clients through an approachable demeanor.
    • Energetic and personable, bringing an infectious enthusiasm to every client interaction.
    • Independent self-starter, initiating and driving tasks with minimal supervision.
    • Proactively anticipates and acts on future challenges and opportunities.
    • Proficient in using Microsoft Office and familiar with CRM systems.
    • Self-motivated with a strong work ethic, aiming to reach and exceed targets.


  • Attractive salary and a bonus structure that rewards relationship-building and sales achievements.
  • Mileage reimbursement (per kilometer rate)
  • Flexible, remote working environment to promote work-life balance.
  • Be part of an innovative team introducing groundbreaking nicotine products to the Canadian market.
  • Comprehensive training and strong support systems for your professional development.
  • Opportunities for career progression within a growing company that values initiative and hard work.
  • Comprehensive Health Care program including Dental care, Extended health care, Vision care with Protexio Canada. (See Protexio website for more details)
  • Benefits and vacation in accordance with provincial norms of residence.
  • Contribute to a mission that focuses on healthier alternatives in the tobacco industry.


  • Minimum of 3 years of experience in B2B sales with consumer goods regulated by Nicotine, Liquor or Cannabis regulation.
  • Minimum of 2 years of experience On the road in Territory management.
  • Strong analytical abilities with at least 2 years of experience in CRM software and data-driven strategies.
  • Possession of a valid driver’s license.


Reports to: Ali Aziz


GN CANADA is an equal opportunity employer and values diversity. We welcome applications from all qualified individuals and are committed to creating an inclusive work environment.

GN CANADA operates in a highly regulated tobacco environment, strictly adhering to all legal standards to ensure safety and compliance in all aspects of our business.

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